Investing and Baby Fur Seals: A Love Story

Updated: Apr 6, 2020

This is Anthony from Newday, here to tell you how this baby fur seal relates to investing.

Don't believe me? Just watch.

You see, this isn't just any baby fur seal. This little guy lives on a small island in the Atlantic Ocean off the western coast of South America called South Georgia. He is soft and he knows it.

South Georgia is a very special island because of its position on the southernmost reaches of our globe. Only a few hundred miles from the Antarctic Peninsula, South Georgia is almost completely isolated from human contact, but it's where this baby fur seal and many species of seals, penguins, and seabirds call home.

In fact, South Georgia is home to 50% of the world's population of elephant seals, 7 million albatrosses, and over 2 million fur seals including this noble pup (who wants you to know that he's not a baby anymore!).

While the scale of life on this beautiful island can't be captured in words or images, its importance as a haven to marine wildlife has been extensively documented and cannot be understated.

Unfortunately, fur seals, penguins, albatrosses, and millions of other creatures that call South Georgia home are immediately threatened by the earth's changing climate. Climate change researchers have found that warming occurs faster toward the poles, in part because the atmosphere is much thinner and there's less air for the sun to heat. Given its southern location, South Georgia is heating up fast.

So, what does this have to do with investing?

I've always said that investing is one of the most powerful actions that a person can take. Investing makes things happen on a large scale. We at Newday believe investing is powerful enough to change the trajectory of climate change and protect the way of life for our species, and countless indefensible creatures across the globe, including this small, soft, baby fur seal sitting on the shore of South Georgia.

In the 21st century, investing is about more than preparing for retirement, it’s about investing in the future we’re proud of. The people behind investments — from wall street executives to earnest savers and everyday folks with 401ks across the nation — have the power to determine what happens.

That's where impact investing comes in. By investing in companies that share your values and vision for the future, you can help make that future a reality.

You choose what happens:

  • Oil and gas, or renewable energy?

  • Weapons manufacturing, or affordable housing?

  • No baby fur seals? Or many!

How does impact investing work?

In 2020, more companies are changing their business practices to align with the values of their customers and investors. Impact investing creates opportunities to financially reward values-aligned companies and encourages business-as-usual companies to adapt in order to meet investor demand for higher standards. In other words, if you care about baby fur seals, they will too.

At Newday, we identify companies that are changing the status quo and we organize them in our mobile app so that anyone can invest in them. For example, our Climate Action Portfolio is a collection of companies we believe are industry-leaders in low greenhouse gas emission technology and infrastructure. The issue of climate change is global and extremely complicated, but the success of these companies and others like them across the world will determine the survival of life on this planet as we know it.

How do I get started?

We want everyone to be a part of the solution, so we made getting started super easy. Thanks to fractional shares, it only takes $100 to start investing with Newday. Before you open an investment account, you’ll see that in addition to the Climate Action Portfolio, we have over a dozen other strategies that align with your environmental and social impact priorities.

You can find this screen by tapping the yellow dollar sign, then tap one of the portfolios from the list to make a selection. The app lets you choose more than one, but my favorite combination is the Ocean Health Portfolio and the Climate Action Portfolio.

"Three fur seal pups striking a pose for the camera against the backdrop of a South Georgia shore."

Happy investing!


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© Newday Financial Technologies, Inc 2020