Spotlight: Procter & Gamble

Updated: Apr 8

(NYSE: PG), Stakeholder Capitalism Portfolio


Give a duck a bath

Remember the Dawn soap bottles with an adorable fuzzy duckling on the front?

You know, the dish soap. Did you know it’s good for more than degreasing your pan? Dawn soap is actually a key resource in wildlife conservation. It’s the first thing wildlife rescuers reach for when they rescue an animal from an oil spill.

Dawn’s parent company, Proctor and Gamble (P&G), is committed to taking good care of animals through more than just dish soap. P&G is committed to cruelty-free animal practices, and through its #BeCrueltyFree campaign, the company supports a worldwide ban on cosmetic animal testing. In supporting #BeCrueltyFree, P&G is partnering with PETA and the Humane Society International and other leading animal rights advocates.

People, the precedent for success

Employees are the DNA of any company. People are the genetic material of your company, which influences business development, functioning, and growth.

P&G addresses the rights of every person they employ with a concise Employee Rights Policy. We at Newday are particularly big fans of their flexible work policy.

Too small for diapers


In your local CVS, take a minute to traverse the diaper aisle. You’ll find lots of diapers sized for infants up through children that are 4 years of age. Not all infants are of the same size at birth, however; preemie babies that are born months before their due date are especially small. Parents of preemie babies had NO readily available commercial diaper option.

As one of the largest businesses in consumer goods, P&G saw a need among its customers for preemie diapers. Through its Pampers brand, P&G designed diapers in collaboration with Neonatal Intensive Care Unit (NICU) nurses. Now there are diapers available to fit even the smallest bottom – the Pampers Preemie Swaddlers Size P-3 diaper.

Clean your clothes here


Being a good community member in today’s globalized society includes being a proactive citizen of the world.

A lot of companies demonstrate care for the global community through internal programs, and P&G is a leader in internal care programs. One of our favorite P&G programs provides mobile laundry units for communities recently hit by natural disasters – because as it turns out, we don’t just need to rebuild people’s homes, we need to help them get clean clothes as well.

The 3 Rs are out

You know the adage: “Reduce, reuse, recycle”. We won’t be singing along.

As much as it’s essential to follow the 3 Rs, after centuries of improper waste disposal it is too late to focus solely on waste management and minimization. We need to place considerable focus on repairing the harm we’ve already caused, and restoring the ecosystems and natural resources we’ve depleted.

In the face of global environmental degradation, P&G acknowledges its impact and is implementing circular practices into their operations to address the transition to repair and restoration of resources.

A few examples:

  • P&G set an internal goal for 2030 that no P&G plastic will find its way into the ocean.

  • Their Diaper materials can be repurposed into bottle caps and viscose (semi-synthetic fiber).

  • 65% of P&G brand Tide detergent is bio-based.

Overall, P&G is a behemoth of industry impact. We’ll be providing updates on P&G’s impact as time progresses.


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© Newday Financial Technologies, Inc 2020