• Newday Team

Spotlight: Starbucks


The ethics of your morning latte

No, Starbucks is not your hipster corner cafe with craft espresso.

But for the largest coffee chain in the world, Starbucks is doing a lot of good on the sustainability front…

Partners in impact

For 20 years, Starbucks has partnered with Conservation International to ensure their coffee is ethically sourced (we’re thrilled because Conservation International is also one of Newday’s Impact Partners).

Regardless of if you’re a Starbucks supporter or not, 99% of Starbucks beans are ethically sourced since 2015.

That’s the majority of the world’s beans people are drinking.

The coffee company is striving for 100% ethically sourced coffee beans with the support of Conservation International, and we’re speculating that last percent is pretty hard to track down with all the logistical details left from the other 99%.

Supporting their farmers

Starbucks actually has a program called Farmer Support Centers, to aid farmers in coffee growing challenges.

These support centers share Starbucks resources and research for the benefit of farmers, whether or not the farmers sell to Starbucks.

With customer support, the company is donating millions of disease-resistant coffee trees to fight threats such as leaf rust.

To put their money where their mouth is, Starbucks also has financing for farmers of over $50 million who want farm renovations or to adapt more sustainable farming practices.

What we’ll leave you with

With a vision of making 100% sustainable coffee a reality, Starbucks and Conservation International founded the Sustainable Coffee Challenge: a call to action for the industry to get to 100% sustainable coffee.

The challenge was launched the day of the Paris accords, and has been growing ever since.

In the meantime, we’ll be observing this journey and sipping on our cup of steaming java.

P.S. A gentle reminder that large companies are complex with MANY layers and processes. It takes time to change every single process to become sustainable. And when they do, we’ll be here to celebrate the positive impact on the world.

The Conservation International is a Newday Impact Partner. Our Impact Partners receive 5% of our annual management fee, as a part of our commitment to helping you make a direct impact with your money.

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© Newday Financial Technologies, Inc 2020